by Narmeen Iqbal & Robyn Hatcher
According to Dictionary.com, an analogy is: “a form of reasoning in which one thing is inferred to be similar to another thing in a certain respect, on the basis of the known similarity between the things in other respects”.
They are also your best friend when giving presentations and communicating with people. Analogies help listeners grasp concepts and ideas more easily. They help listeners mentally visualize the connection between one form of reasoning by interpreting it through another form of reasoning.
An excellent example of the use of analogy by a Marketing Professor at Indian Institute of Management (IIM). I compares marketing concepts to meeting a gorgeous girl at a party. Like many effective analogies, this analogy uses a touch of humor.