Lessons Learned from Sticking it out When You Feel Like You Have Two Heads!
For a sole proprietor, marketing is always a challenge. Recently, I closed an extremely lucrative deal to create and deliver a training workshop for a large corporation. I did not get offered this job as a result of Facebook, LinkedIn, twitter or any other media outlet. I got it through good old fashioned face to face networking. As I’ve mentioned before in this blog, almost 99% of my work comes from networking. But this particular networking connection almost didn’t happen since I almost left the event prematurely in an “I hate networking” funk.
I had really been anticipating this event. It was being hosted by a woman’s organization I had just rejoined and it involved shopping - one of my all time passions. But something felt off as I entered. I ran into two people I knew right off the bat but I felt like they both kind of dissed me. And it went downhill from there. It seemed as though everyone I made eye contact with quickly looked away thinking they could find someone better to talk to. Had I had grown a second head or something? Was I wearing the wrong dress/shoes/makeup? I watched other people chat and exchange cards while I could only manage a few fleeting encounters.