Lessons Learned from Sticking it out When You Feel Like You Have Two Heads!
For a sole proprietor, marketing is always a challenge. Recently,
I closed an extremely lucrative deal to
create and deliver a training workshop for a large corporation. I did not get offered this job as a result of
Facebook, LinkedIn, twitter or any other media outlet. I got it through good
old fashioned face to face networking. As I’ve mentioned before in this blog,
almost 99% of my work comes from networking. But this particular networking
connection almost didn’t happen since I almost left the event prematurely
in an “I hate networking” funk.
I had really been anticipating this event. It was being
hosted by a woman’s organization I had just rejoined and it involved shopping -
one of my all time passions. But something felt off as I entered. I ran into two
people I knew right off the bat but I felt like they both kind of dissed me. And it went downhill from there. It seemed as
though everyone I made eye contact with quickly looked away thinking they could
find someone better to talk to. Had I had grown a second head or something? Was
I wearing the wrong dress/shoes/makeup? I watched other people chat and exchange cards
while I could only manage a few fleeting encounters.
