Thursday, August 18, 2011

How to Hone What You Own

Recently after a presentation I gave for a group of female financial advisors a young advisor approached me. I had spoken at length about the importance of creating and preparing a value proposition. A value propositions is similar to an elevator pitch. It’s an opportunity to tell another person the value that you bring to the table. To let them know how your experience, skills and expertise will help improve their lives or bottom line. This young woman was new to the business and felt because she didn’t have any real experience, she didn’t know how to go about creating a effective value prop or how to answer the question, how long have you been doing this? I often get this or related questions. So... here's my answer.