Funny, the recent poll I just ran... okay so not that many people took it BUT..... the results were unanimous. People wanted most to improve the words they chose. Funny because.... the words we use account for only 7% of our messages effectiveness. 7%!!!! That's not to say that the words we use aren't important. BUT.... the way we sound and the way we look are even more important. Case in point. There was a facinating article in the New York Times recently http://www.nytimes.com/2009/10/12/business/global/12iht-speech.html?_r=1&emc=eta1 It spoke about how all over Japan, CD's and videos of Obama's speeches were all the rage.... These speeches are being played all over Japan, in homes, shops and businesses. And they are being played by people who don't even understand English!!The times article states; "...there was a sincerity about Mr. Obama’s speaking style that listeners could perceive phonetically, combined with a delivery that was almost musical..... That seems to result in sensation, the kind of which you get from listening to good music,” So it doesn't really matter that they can't understand the actual words. Some of these listeners are moved to tears simply from hearing his intonation, rhythm and stress. Wouldn't it be fabulous if we could have that effect on people - in a language that they actually understand? The Times went on to say: " Other observers say that Japanese buyers probably feel as though they understand his speeches just from the nonverbal cues." which illustrates just how important our nonverbal cues are! When we can make our nonverbal cues consistant with our verbal cues we are truly communicating !