I'm just getting into the social networking scene and it is pretty neat and awesome and effective. However, we have to remember that nothing can replace face to face communication. Human beings are visual and aural creatures. Based on the well-known study by Professor Albert Mehrabian, body language and vocal tone contribute to more than 90% of communication's effectiveness - two elements that cannot be experienced via blackberry, email or any other social media. Face to face communication is essential for creating connection, trust and loyalty. Several studies have discovered that people (men AND women ) take action based primarily on their emotions. It is extremely difficult to engage someone emotionally through written communication. Written communication is excellent for laying out logical information, which is important, but cannot take the place of face to face interaction in conveying emotion. No matter how much the human race has evolved, our brains still rely on our instinct to assess danger, trust and honesty. It's important to be able look into a person's eyes, hear the sound of their voice, see the confidence, or lack thereof, in their bodies in order to feel comfortable making major business decisions. There is also an exchange of palpable physical energy that takes place when people are in the same room with each other, an energy that cannot be replicated through video or teleconferencing. So join me in my campaign to not only celebrate and bring back face to face communication but let's raise it to a high art form!