by Narmeen Iqbal & Robyn Hatcher
According to
Dictionary.com, an analogy is: “a form of reasoning in
which one thing is inferred to be similar to another thing in a certain
respect, on the basis of the known similarity between the things in other
respects”.
According to Robyn Hatcher, Owner CEO of
Speaketc, “Analogies are your best friend” especially when giving presentations
and in communicating with people. Analogies help listeners grasp the concept or
an idea much easier. It also helps listeners mentally visualize the connection
between one form of reasoning by interpreting it through another form of
reasoning resulting in a lucid understanding.
Here is an excellent example of the use of analogy by a MarketingProfessor at Indian Institute of Management (IIM). I compares marketing concepts to meeting
a gorgeous girl at a party. Like many
effective analogies, this analogy uses a touch of humor. It definitely made me laugh!
